Our Approach
At The White Whale, we understand that each brand is unique, and there’s no one-size-fits-all strategy for success. That's why we take a custom-tailored approach, built around four core components, to create a plan that aligns with each brand’s distinct needs and goals. We work extremely closely with our clients, fostering a true partnership to ensure long-term success. By combining our expertise with a collaborative mindset, we help brands navigate their specific challenges and opportunities
Catalog Management
The product catalog’s structure and format is crucial to any business’s success on Amazon, so we prioritize this aspect by tackling any issues that may hinder our client’s success. In this process, we’ll address all inactive or suppressed listings, clear out duplicate products, and update essential product data. Most importantly, we audit standalone products and parentages to ensure customers can easily find what they need while streamlining management and reporting for the future.
Design
To effectively represent a brand, an Amazon product listing must capture attention. You won’t achieve sales if potential customers aren’t clicking on your product. That’s why we partner with each client to develop a strategy that makes their products stand out from the competition and generates interest. Our approach ensures that product designs align with the client’s brand guidelines while also being tailored to their target customer persona. By integrating visually striking elements with strategic messaging, we enable our clients to boost their visibility and increase sales on Amazon.
Advertising
The White Whale utilizes a comprehensive advertising strategy aimed at enhancing brand visibility and driving sales on the Amazon platform. A cornerstone of our approach is advanced keyword research to pinpoint high-performing search terms that align with our clients’ products. This enables us to develop customized campaigns that maximize ROI while reducing unnecessary expenses. Additionally, we employ advanced analytics to continuously track and refine ad performance, allowing our strategies to adapt swiftly to evolving market trends. We ensure our clients experience sustained growth and increased market share in the competitive Amazon environment.
SEO
To enhance visibility, we’ve created a comprehensive SEO strategy consisting of four key steps that focus on both indexing and ranking. We gather thousands of data points directly from Amazon, such as customer searches and competitor performance, to generate a prioritized list of highly relevant keywords and phrases frequently searched by customers. By integrating these keywords into product listings, we can accelerate the SEO process and boost sales. Recognizing that Amazon SEO is continually changing and not a one-time task, our strategy enables us to swiftly incorporate seasonal data and emerging market trends in multiple languages, ensuring that every product remains relevant.