About Us
Amazon is not just another sales channel; it’s a complex ecosystem that requires a customized approach to marketing, strategy, and optimization. Many businesses seek expertise to effectively navigate this landscape, and that’s where we come in. At The White Whale, we possess a deep understanding of Amazon's intricacies and the specific needs of our clients across various categories, enabling us to drive significant increases in product sales.
Our team combines industry-specific expertise with effective e-commerce strategies to deliver solutions that enhance visibility, strengthen brand presence, and ultimately boost sales. Whether you aim to refine your product listings, optimize advertising campaigns, or develop a comprehensive Amazon strategy, we provide the dedicated support your brand needs to thrive.
Let’s collaborate to transform your online marketplace into a powerful engine for growth and success.
Shawn Pagano - Chief Executive Officer
As an enthusiastic fisherman with more than a decade of e-commerce experience in the fishing and paddle sports industries, I have seen firsthand the challenges and opportunities within these markets. This journey has provided me with a vital insight: many brands in the fishing and outdoors sectors struggle to fully harness Amazon's potential for growth.
Motivated by this realization, I established a specialized agency focused on enhancing brands’ presence on Amazon. Our mission is straightforward yet impactful: to connect these unique markets with the immense opportunities offered by Amazon’s marketplace.
Erik Nicholson - Chief Revenue Officer
My passion for driving growth and providing strategic leadership is built on a strong work ethic that I developed from an early age. Growing up in a fishing family, I learned valuable lessons in patience, perseverance, and dedication—principles that now guide my approach to creating successful revenue streams.
Much like fishing, building growth strategies requires careful planning and timing, and I believe that recognizing the right opportunity is essential to achieving sustained success. With this perspective, I lead our partners to innovate, exceed goals, and build lasting relationships that fuel long-term growth.
Chloe Campbell - Communications Manager
My experience in this industry has strengthened my skills in creating and executing strategies that connect brands with their audiences. I specialize in crafting engaging content, managing social media platforms, and analyzing performance to drive growth and improve results.
My focus is on enhancing brand visibility, fostering community engagement, and delivering impactful communication that inspires and informs.